DIGITAL MEDIA & MARKETING
PORTFOLIO
ABOUT
My name is Jamie-Lee Garner, I am digital marketing and social media manager that lives and works in the Northern Tablelands, on Ngarabal country in NSW, Australia. I received my BA in Architecture from the University of Sydney in 2018.
I currently work freelance creating and managing digital content for a number of clients. This entails a variety of work, everything from content creation, developing digital marketing strategies, graphic design, photography, videography, branded digital suites, copywriting, motion graphics, managing and executing advertising campaigns, analytics and reporting.
Prior to working in digital content I worked as an artist assistant and architect’s assistant. Over the years I have garnered an extensive collection of analog and digital visual communication skills.
Prior to that, I worked in the art department in the Australian film industry. Working in the art department for many productions such as The Wolverine (2013) and Down Under (2016). During this time I also worked on numerous TVCs for clients such as Moccona, Huggies & All Swisse. And a few TV shows; My Kitchen Rules, Shark Tank and Home & Away.
In my personal art practice I create playful works that explore form and sustainable materiality. Building ceramic sculptures wrapped in colourful recycled vintage textiles offcuts.
STRENGTHS
ADAPTING & ALIGNING
Having worked in a number of creative fields, professionally and personally, I can say with all certainty that my creativity is eclectic and highly adaptable to different project environments.
STORYTELLING
I focus on the development of stories to create content that aligns with a brand's unique presence, speaking to and connecting with the brand's chosen audiences.
Utilising my experience in film making, photography, illustration, print media, graphic design and animation to produce high-quality content for a variety of channels.
CONTENT CREATION
DIGITAL TECH
I have extensive hands-on experience with various digital programs & marketing tools, I’m skilled in designing visual assets and running A/B tests to evaluate performance across different target audiences.
STREAMLINING WITH A.I.
I use AI technologies within my process to help streamline copywriting, content scheduling and ideation, leaving more time to focus on storytelling and targeting. A skillset that I am continuously developing.
ANALYTICS & REPORTING
I regularly monitor and analyse digital media performance across all applied platforms and use that to refine strategies to improve month on month.
MY PROCESS
1
Client Onboarding & Brand Clarification
2
Develop Personalised Strategy:
Includes Digital Media & Full-Funnel Marketing
3
Brainstorm: Create Content & Media Calendar
4
Design, Create & Execute Strategy
5
Email Marketing & Ongoing Community Engagement
6
7
Metric Analytics & Reporting
Strategy Improvements
CASE STUDY 1
AUSTRALIAN CELTIC FESTIVAL
SOCIAL MEDIA MANAGER, JAN - JUNE 2025
CLIENT OVERVIEW
The Australian Celtic Festival is a renowned Celtic event that takes place in Glen Innes New South Wales. A large festival in a small town!
GOALS + CHALLENGE FACED
All social media accounts sit inactive from June to November each year, becoming active in the lead up to each festival: January to May. The goal is to create high levels of community engagement and convert these to ticket sales in a short time frame, with a low budget and timeline input of 1 day per week.
MY SOLUTION
Running a variety of test campaigns to expand reach and visits, while simultaneously creating and posting informative content about the event with engaging stories of Celtic history. This started the algorithm's engine, boosting our reach and encouraging existing community engagement, while keeping our CPMs low.
The combination of engaging content, conversion campaigns, traffic campaigns, consistent CTAs and email marketing led to successful outcomes that will be improved and implemented this coming year.
15K
TOTAL FOLLOWERS
(FACEBOOK & INSTAGRAM)
HIGHLIGHTS
ACF Jan, 2025 - May, 2025 (ongoing)
For the duration of my work from January 2025 to May 2025 I increased the accounts reach by 2.4K%, increased interactions by 5.3K% and generated 1 million views in 5 months. Engaging both the existing community and new audiences on Facebook and Instagram.
As we prepare for 2026 I will be using these insights to improve ROAS year on year. I am looking forward to using the 2025 metrics to reconfigure our campaign stratgies.
232K
REACH
19K
INTERACTIONS
1M
VIEWS
ACF PIPELINE
A SIMPLE STRAEGY
For this client there is a simple and straightforward strategy. Build up our social media presence and create digital ad campaigns through these platforms to bring audiences to our website, with the ultimate goal being to convert those views to ticket sales.
If we had more allocated time and budget available I would incorporate retention processes, engaging with customers who had visited the website and initiating a nurturing sequence through email marketing. This would include accomodation, travel options and offering further information alongside marketing for additional events around town during the weekend of the major event.
TRAFFIC SOURCES
(social meda + email marketing)
ENGAGMENT
(lead page)
CONVERSION
(ticket sales)
RETENTION
(onboarding + nurturing)
Building an engaged community + responding quickly to all queries
Link to ticket sales
Link all content
to the official website
Engaging past visitors
Email marketing to interested persons and
abandoned cart reminders
Direct messaging to problem solve accomodation + travel concerns
Create content with clear CTAs + build excitement about event performers
CONTENT CREATION
PHOTOGRAPHY
For this project I worked with content from photographer Jim A. Barker, who captured the previous festival. Having access to high quality images allowed me to upgrade the overall quality of the ACF feed, Facebook ads and graphics.
COMMUNITY ENGAGEMENT
This project required high levels of community engagement as enquiries flooded in about all kinds of festival details, everything from applications to "Will there be accessible parking?" Facebook and Instagram became the go-to resource in the lead up to the official event.
KEY MESSAGING - CTA
It was important to create key messaging that amplified the variety on offer and increased ticket sales. This meant wrangling the SEO across all platforms, connecting the official website to each social platform and maintaining consistent CTAs to create a more cohesive customer journey.
ANTICIPATION
Making sure to spread the word about upcoming events in 2026 before the social channels went into hibernation again. These anticipatory posts received the most engagement as they were riding the waves from the official event. These days were crucial to building the ACF community online in preparation for 2026.
META ADS
MULTIVARIATE TESTING
Throughout this years campaign we ran multiple ads with variations in creative and customised audiences. After which I analysed all metrics to inform next year's digital marketing strategy. You can see below a few of the highlights.
AUDIENCE
Being a rural event we were limited by the number of people in the target locations. Our reach and engagement was considerably high given these limitations.
1.8K
LINK CLICKS
36K
REACH
12K
REACH
META AD DESIGN
CREATIVE OPTIMISATION
A part of this process involves designing content sets for digital advertising. Here is one example of an advertising campaign from March 2025. Each run of ads was designed specifically for visual optimisation across all social platforms, with additional key messaging included in the accompanying text (not shown here).
These sets are also used on the website and used throughout B2B media, email marketing and all public facing digital marketing. Below is an example of one set designed for banners, full screen stories and feed posts.
CASE STUDY 2
LiSTNR AUSTRALIA
DIGITAL CONTENT CREATOR, 2019 to 2024
CLIENT OVERVIEW
LiSTNR is a premium digital audio platform offering a wide range of radio, podcasts, music, and sports content. It is owned by Southern Cross Austereo (SCA). LiSTNR provides live and on-demand radio shows from the Hit and Triple M stations, a vast library of premium and original podcasts, various music stations and sports content.
I started work here in the early days of podcasting, when LiSTNR was just a small start up with a team of 5 people in 2019. It has since grown to a team of over 100.
GOALS + CHALLENGES FACED
My job with LiSTNR required me to create content for hundreds of podcast series. This was before the company had access to photography and videography. We were a small startup with big dreams, the goal was to grow listeners and create online communities.
I would be supplied with only an audio trailer to work with and a synopsis. My challenge was to figure out how to create a cohesive image, visual style and presence across a broad range of available content. With the goal of increasing reach and building audiences for each series.
MY SOLUTION
I created hundreds of brand kits, template suites, animated trailers and animated content for each show. These were customised for each brand creating individual digital ecosystems, each with their own social media community and visual voice.
As popularity swelled and technologies shifted, we transitioned into more traditional graphics and video editing. Content was then split into verticals creating a matrix of different social media communities, each with custom content united by a common visual style.
71K
TOTAL FOLLOWERS
(NOT INCLUDING BRANCHES)
CONTENT CREATION
ANIMATION & MOTION GRAPHICS REEL
2019 to 2025
Designed to accompany video content, illustrations and branded content on all social media platforms.
I would be delivered high quality audio with no visuals, this was before the studios were fitted out with full suites of audio visual equipment. I was tasked with creating engaging animated trailers, illustrations and brand kits for hundred of new podcasts. These trailers were also used by our marketing and sales team, to find new audiences, onboard new shows and generate advertising leads.
ILLUSTRATIONS
BRAND KITS
CASE STUDY 3
JL_GI
PERSONAL SOCIAL MEDIA MANAGEMENT, ONGOING
CLIENT OVERVIEW
JL_GI is my personal account where I share my art and life in relation to my art practice.
I have grown my followers organically by 23x over the last 3 years through consistent, high quality content creation and no paid marketing interventions. It has been my experimental playground for all things social media. The account has had no paid ads or boosted content, with minimal graphic design; just high-quality photo and video content as well as collaborations and mentions by a few major art influencers.
CHALLENGE FACED + GOAL
My goal has been to create interest in an over-saturated sector, without creating process videos. And to convert views to website visitors to subscribers to my mailing list.
MY SOLUTION
Reaching out to profiles that specialise in sharing contemporary art to their large audiences and working with them on collaborations.
Consistent CTA with each post and a clear and easy pipeline to subscribe.
High quality photography and video content that focuses on storytelling and authenticity. Sharing my lived experience of creating these works.
11.5K
TOTAL FOLLOWERS
(INSTAGRAM)
REEL PERFORMANCE
42.5K
VIEWS
3.8K
INTERACTIONS
16
FOLLOWS
3
CONVERSION
to MAILING LIST SUBSCRIPTIONS
20K
VIEWS
1K
INTERACTIONS
FOLLOWS
20
4
CONVERSION
to MAILING LIST SUBSCRIPTIONS
42.5K
VIEWS
3.8K
INTERACTIONS
FOLLOWS
170
16
CONVERSION
to MAILING LIST SUBSCRIPTIONS
RESUMÉ
EDUCATION
2018
Bachelor of Architecture
University of Sydney
2013
Bachelor of Creative Direction & Styling
Whitehouse Institute of Design
TOOLS + WORKSPACE
Adobe: Photoshop, Illustrator, InDesign, AutoCAD, SketchUp, Lightroom, Acrobat, After Effects, Animate, Media Encoder & Premier Pro.
Canva, Notion + Notion Calendar, Meta Business Suite, Instagram, linkedIn, Youtube Studio, MailChimp, Google Ads, Google Adsense, Vimeo, Behance, Docs, Sheets, Word, Excel.
EXHIBITIONS + AWARDS
2025
Group Show: Fabric, Fibre, Form at JamFactory South Australia.
2025
Group Show: Dancing with Colour, with Frances Powell & Artist Talk on the History of Women In Textiles at New England Regional Museum, Armidale.
2025
Solo show: un/conscious at MetroArts, Brisbane. Including Artist Talk on Women in Textiles.
2024
Solo show: un/conscious at FirstDraft, Sydney.
2024
Group Show: HERStory at Red Earth Arts Centre, Karrath, WA.
2023
Group Show alongside Ellie Hannon & Lynne Flemmons at Weswal Gallery, Tamworth, NSW.
2023
Finalist at Sculptures on The Edge, Flaxton Gardens, QLD.
2022
Two month artist residency in Maussane Les Apilles, France.
2022
Second place at The Inverell Art Prize & Highly Commended at The Inverell Art Gallery Photography Prize.
2017
Warburton Arts Project Residency at Warburton Community Arts Centre, Warburton, WA.
WORK
SOCIAL MEDIA MANAGER
Australian Celtic Festival
PRESENT
PRESENT
GRAPHIC DESIGNER
Twelvepoints Photography
2018 - 2024
DIGITAL CONTENT CREATOR
LiSTNR Australia
2022
ARTIST ASSISTANT
Janet Laurence
FREELANCE ANIMATOR
Clients: The Broad Place, European Women on Boards
2018 - 2022
2017 - 2021
ARCHITECT ASSISTANT
Jon Jacka Architects
2013 - 2017
FILM: ART DEPARTMENT
Clients: Endemol Shine Australia, Screentime Communications Australia, Canal Road Studios, Window Productions, Seven Network, Real Play Media & more
ADDITIONAL SKILLS
Visual storytelling, website design, architectural insights, set building, styling, photography, videography, editing, print publication management, photobook design, experience creating brand guides, SEO, Pay-Per-Click advertising, customer experience & development of full-funnel marketing strategies that centre around social media marketing.